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Rigidity, long viewed as an asset within Trojan® Brand Condoms’ corporate culture, may now be its undoing. The prophylactic powerhouse is missing out on a marketing goldmine.
The condom manufacturer boasts several lines of extra-large condoms, including Magnum and Max Pro. Industry studies show that 25%-30% of the men who purchase these products do so because they have penises too large for regular-sized condoms.
The remaining percentage are thought to be microdick poseurs who believe that pretending to be the proud owner of a penis the size of a baby’s forearm will impress the clerk at Walgreens. It won’t; she’s seen bigger.
As effective as Magnum and Max Pro may be in attracting the better-hung man’s dollars, Trojan has yet to utilize the branding coup of the decade. Amazingly, it seems no one has yet wondered, Wouldn’t it be great if there were already a word which people associate with ‘Trojan,’ but which also connotes superhuman endowment?