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Hip-Hop star of yesteryear MC Hammer is back with a vengeance–literally. The former Oakland A’s bat boy, who now prefers to be called ‘King Hammer,’ has a beef with rap megastar Jay-Z. Recently, appearing on Kanye West’s “So Appalled,” Jay-Z rapped:
“And Hammer went broke so you know I’m more focused
I lost 30 mil so I spent another 30
‘Cause unlike Hammer 30 million can’t hurt me.”
For his part, Jay-Z claimed he didn’t know that Hammer’s public riches-to-rags story was not part of the public dialogue, and seemed honestly surprised and perhaps a little amused by the kerfuffle. Hip-Hop purists note, even if the diss was unintentional as Jay-Z claims, it still bespeaks a schism between modern Hip-Hop artists and their one-hit wonder forebears.
Unmollified, King Hammer responded with the blistering diss-track, “Better Run Run.” Drawing upon his faith as an ordained minister, Hammer dons a knit cap and Ed Hardy douche-apparel to narrate as a hoodie-wearing Lucifer chases down Jay-Z. Ultimately, only God’s love–manifested through His servant on Earth, the Right Reverend Hammer–can save the multi-platinum rapper from the infernal clutches of Old Scratch. Hammer does just that, then baptizes Jay-Z, whom he calls “Hellboy,” for good measure.
Better Run Run
Jay-Z has chosen not to escalate the feud, pointing out that he has many kind things to say about King Hammer in his upcoming book. This is no small act of kindness. Despite his royal bravado, Hammer is a broken man, with nothing at all left to call his own except for those ridiculous puffy pants.